Skip to content

I Believe in …

Design that turns debate into shared direction.

I take the half-formed and the “we’ll figure it out later” into a clear how might we. And then into something people can see, test, agree on, and finally deliver.

My work sits where user needs, business ambition, technology, and organisational reality meet. As a designer, I work from the outside in: user research, mapping journeys, uncovering friction, connecting touchpoints, and turning research, requirements, and constraints into clear concepts. I use prototypes, service blueprints, flows, and product narratives to make abstract discussions concrete; so teams can see what they are building, test assumptions, and make informed trade-offs.

As a leader, I work from the inside out: building the conditions for good design to happen consistently. That includes developing designers, sharpening ways of working, creating stronger collaboration across disciplines, and helping stakeholders understand where design can create value. Depending on where clarity, quality and innovation is needed most, I am comfortable moving between a workshop, a rough concept, a backlog conversation, and an executive room.

👉 That’s my side of the story… For theirs, read 12+ recommendations from former colleagues, team members & leaders on LinkedIn 💬

What I actually work on

I help teams to understand what is worth solving, make a direction tangible early, and carry it through the decisions that follow. Have a look 👇

Embedding design into product vision, culture, and strategy.

— Co-shaping product vision and strategic roadmaps
— Turning user needs into business opportunities
— Framing design impact through clear metrics and storytelling
— Facilitating leadership alignment and decision-making
— Designing teams, roles, and processes that scale with growth
— Representing design at the leadership table

Developing people, teams, and cross-functional collaboration.

— Hiring across disciplines: product design, research, content
— Coaching individuals through 1:1s, feedback, and career paths
— Building psychologically safe and inclusive team cultures
— Driving team health and retention through clarity and care
— Fostering ownership, autonomy, and cross-functional trust
— Supporting ICs and leads in stepping into their next level

Operationalizing design through systems, rituals, and shared standards.

— Establishing rituals and methods (e.g. design crits, retros, studios)
— Building design systems and design ops for scale and consistency
— Creating documentation, guidelines, and shared standards
— Defining ways of working that connect research, content, and UX
— Enabling asynchronous, transparent collaboration
— Raising design maturity across the org

Delivering experiences that turn complexity into clarity.

— Leading end-to-end UX from discovery to delivery
— Collaborating closely with C-level executives, department leads and engineering
— Running design critiques, reviews, and quality checks
— Creating user flows, prototypes, and interaction specs
— Shipping MVPs and iterating based on insights
— Balancing speed and craft while keeping users at the center

Support for the moments that shape a team 🚀 Whether you are working through a complex product problem, deciding what to build next, making your first design hire, or helping a new product leader find their footing…
Just book a 1:1 to get an experienced outside perspective.

What I also care about

Colleagues and friends tell me that I care a lot. Based in Munich 📍, I live with a senior foster cat 🐱 who runs the place, keep too many plants alive 🪴, and clear my head through pilates and long walks through the city, galleries, and forest trails.

Whenever I can, I write about design, work culture, and the Zeitgeist – and in some cases, this is featured in a small digital magazine. I also organise local clean-ups now and then, because I believe care can scale: from the small and personal to the systemic. ✊

  • Getting to the root of it. Literally.
  • Design people, excellent side quests.
  • Proud to help make belonging visible.
  • Small acts. Cleaner systems.
  • Good ideas don’t always start at a table.

I’m currently open to new opportunities in UX strategy, experience leadership or service design — remote or in Munich.

If you’re working on a complex product, service, or organizational challenge where design can bring clarity, structure, and impulse, I’d love to hear from you:

  • Working best with my co-pilot 😻